“Simplicity” is breaking things down to their essence. Living a minimal, sustainable lifestyle with authenticity and substance. In Morocco, Amlou is a special treat made through a very arduous process of grinding toasted almonds with rare & precious argan oil then sweetened with honey. A simple but rare treat to enjoy with a hot cup of mint tea and fresh bread, enjoying a personal pause amidst a busy day. Our lifestyle concept mirrors moments like this by sourcing high quality products and discovering beauty rituals to rejuvenate the soul. The seed of inspiration that began in Morocco where so much beauty blooms despite its harsh conditions, we take that same perspective and bring beautiful minimal products and defined beauty rituals to light. We believe beauty should start from within and feel inspired by the nature around us, allowing daily rituals and personal moments to come forth.